2019 Next Level Music Industry Conference

EXPANDING BOUNDARIES

Sunday, February 10, 2019

Luther Burbank Center for the Arts, 50 Mark West Springs, Santa Rosa, CA

9:30am – 5:00pm

SCHEDULE

SESSION DESCRIPTIONS

PRESENTERS

REGISTRATION

SPONSORS

SCHEDULE

Click on Workshop/Panel Titles for Full Descriptions

9:30-10:00AM
Coffee and Registration (lite breakfast provided)

10:00-10:15AM
Opening Remarks

10:15-11:45AM
Your Backyard is Bigger Than You Think
Keynote and Live Recording Session with Cliff Goldmacher

11:45AM-12:00PM
Break

12:00-1:00PM
Amplify Your Impact: Maximizing Your Recording Opportunities
Workshop with Hank Neuberger

1:00-1:45PM
Lunch (provided) and Networking

1:45-2:45PM
Breakout Sessions (Choose 1 of 3 – all three repeat at 3:00)

Expand Your Connectivity: Social Media Tools for Results
Workshop with Isabelle Garson

Diversify Your Side Gigs: Complementary Career Options
Panel with Ali Cecchetti, Christa Durand, and Erik Olson

Grow Your Revenues: Exploring New and Retooled Income Streams
Workshop with Joe Barham

2:45-3:00PM
Break

3:00-4:00PM
REPEAT Breakout Sessions (Choose 1 of 3: see 1:45-2:45PM Breakout Sessions)

4:00-5:00PM
Resource Roundtables

SESSION DESCRIPTIONS

Keynote Presentation: Your Backyard is Bigger Than You Think

Cliff Goldmacher, Songwriter | Producer | Educator (see bio)

Sonoma songwriter/producer Cliff Goldmacher will produce a live-remote recording session featuring the winner of the Next Level Songwriting Contest. With a studio in Nashville linked to the conference attendees at the Luther Burbank Center, Goldmacher will work with the winning songwriter, Bobby Jo Valentine, and professional session players in Nashville to lay down the backing instrumental tracks in this multi-city collaboration. Goldmacher will walk attendees through the creative and technical process showing that it is within our reach to expand our creative network beyond the geographic boundaries of Sonoma County.

Amplify Your Impact: Maximizing Your Recording Opportunities

Hank Neuberger, Springboard Productions (see bio)

Producer/Engineer Hank Neuberger will lead a session on readily available tools and techniques that capture excellent audio and video content on a DIY budget. The conversation will cover topics such as where should you spend or save money on gear, how to negotiate with a venue to get a better recording from your live sessions, how important is quality in your recorded product in today’s competitive marketplace, and more.

Expand Your Connectivity: Social Media Tools for Results

Isabelle Garson, Second Octave Media (see bio)

This session will discuss how to maximize your content and human resources through social media including using your content effectively on multiple platforms, shaping your own digital image, discovering and growing your regional fans for successful touring, and more.

Grow Your Revenues: Exploring New and Retooled Income Streams

Joe Barham, Patreon (see bio)

Veteran music manager Joe Barham will discuss the wide variety of new and reinvented revenue streams available for musicians today from licensing, merchandising, and touring to local brand partnerships and online membership funding. The conversation will include a real-world discussion of how to calibrate the effort these options will require vs. the potential financial return in today’s music landscape.

Diversify Your Side Gigs: Complementary Career Options

Panel: Alessandra Cecchetti (see bio), Christa Durand (see bio), Erik Ohlson (see bio)

This panel discussion will present real-world, Sonoma County examples of weaving together a variety of music jobs in order to make a full living. Hear experts who are working performers and songwriters talk about the related endeavors they have developed to make money with music.

Resource Roundtables & More…

Learn about the Next Level Grant for Musicians, which opens on February 11, 2019. And back by popular demand, we will finish out the day with Resource Roundtables: local and regional music industry support organizations will be available for “speed dating” sessions during the final hour of the conference. Roundtable hosts include:

REGISTRATION

Registration fee includes light breakfast, beverages, and lunch.

Early Bird Registration: $25 (through January 31, 2019)

Regular Registration: $40 (February 1-10, 2019)

For conference news and music-related opportunities, sign up for the Sonoma County Musicians mailing list HERE.