Creative Sonoma

Russian River Creative Reopening Campaign by Artist Jim Isermann

Presented by Russian River Chamber of Commerce and Creative Sonoma at Downtown Guerneville and Monte Rio

Ongoing
Russian River Creative Reopening Campaign by Artist Jim Isermann

The Russian River and Monte Rio Chambers of Commerce are working in partnership with world renowned artist Jim Isermann to design and recreate one of a kind artwork across multiple businesses throughout the Russian River community. 

The Creative Sonoma and National Endowment for the Arts funded “Creative Reopening Project” serves to improve awareness of social distancing and best practices during Covid and it will also be an opportunity to create an incredible thematic art piece that can visually unite the Russian River corridor of Sonoma County.

For more information, visit the website here:  https://russianriver.com/artwork.

The lead creative designer is Bob Pullum, owner of the Guerneville Bank Club (www.bobpullum.com). Bob is an art director and graphic designer who has worked at many top agencies in the United States.  The main artist, Jim Isermann, is an accomplished artist who resides in both Guerneville and Palm Springs.  His works are recognized globally and have been featured at Art Basel Miami, in ARTFORUM and at the Palm Springs Museum of Art.

The Installation spans over 5 miles and is installed and scaled across empty and active storefronts, signs, sidewalks, billboard and A-frames. The original design will unify, educate and enliven the area. Jim’s artwork design is inherent to the natural patterns native to the Russian River and the Redwoods. The artwork will be manifested on vinyl banners, sandwich boards, window clings and even a specially designed mask created by a San Francisco company called Open Editions who works with artists on limited edition masks.

According to designer Jim Isermann: “One strength running through my forty-year practice is a belief in math, structural logic and geometric algorithms. The asymmetric only occurs as the result of a set of rules. What keeps me on this road is the unpredictable, the serendipitous moments that make the work imperfect, breathe and come alive. I have had a summer cabin in Guerneville since 2010. Although the patterns I create are often representative to me, this project was a rare opportunity to design two patterns that represent the Russian River to all our neighbors and visitors. I spend half the year in the desert and when I return to Guerneville each year I view the landscape with fresh eyes. The river and the redwoods were obvious choices. I solved the challenge by emphasizing the contrast between the curvilinear aspect of the river and the rectilinear design of redwood bark. I

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ADMISSION INFO

INDIVIDUAL DATES & TIMES*

  • Apr 11, 2021 at 07:00 am - 10:00 pm (Sun)
  • Apr 12, 2021 at 07:00 am - 10:00 pm (Mon)
  • Apr 13, 2021 at 07:00 am - 10:00 pm (Tue)
  • Apr 14, 2021 at 07:00 am - 10:00 pm (Wed)
  • Apr 15, 2021 at 07:00 am - 10:00 pm (Thu)
  • Apr 16, 2021 at 07:00 am - 10:00 pm (Fri)
  • Apr 17, 2021 at 07:00 am - 10:00 pm (Sat)
  • Apr 18, 2021 at 07:00 am - 10:00 pm (Sun)
  • Apr 19, 2021 at 07:00 am - 10:00 pm (Mon)
  • Apr 20, 2021 at 07:00 am - 10:00 pm (Tue)
  • Apr 21, 2021 at 07:00 am - 10:00 pm (Wed)
  • Apr 22, 2021 at 07:00 am - 10:00 pm (Thu)
  • Apr 23, 2021 at 07:00 am - 10:00 pm (Fri)
  • Apr 24, 2021 at 07:00 am - 10:00 pm (Sat)
  • Apr 25, 2021 at 07:00 am - 10:00 pm (Sun)
  • Apr 26, 2021 at 07:00 am - 10:00 pm (Mon)
  • Apr 27, 2021 at 07:00 am - 10:00 pm (Tue)
  • Apr 28, 2021 at 07:00 am - 10:00 pm (Wed)
  • Apr 29, 2021 at 07:00 am - 10:00 pm (Thu)
  • Apr 30, 2021 at 07:00 am - 10:00 pm (Fri)
  • May 1, 2021 at 07:00 am - 10:00 pm (Sat)
  • May 2, 2021 at 07:00 am - 10:00 pm (Sun)
  • May 3, 2021 at 07:00 am - 10:00 pm (Mon)
  • May 4, 2021 at 07:00 am - 10:00 pm (Tue)
  • May 5, 2021 at 07:00 am - 10:00 pm (Wed)
  • May 6, 2021 at 07:00 am - 10:00 pm (Thu)
  • May 7, 2021 at 07:00 am - 10:00 pm (Fri)
  • May 8, 2021 at 07:00 am - 10:00 pm (Sat)
  • May 9, 2021 at 07:00 am - 10:00 pm (Sun)
  • May 10, 2021 at 07:00 am - 10:00 pm (Mon)

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* Event durations (if noted) are approximate. Please check with the presenting organization or venue to confirm start times and duration .

LOCATION

Downtown Guerneville and Monte Rio

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