WORKSHOP SERIES: Increasing Sales for Creative Entrepreneurs
This series includes three workshops on topics meant to help sell products and artwork through increasing your reach and assessing your product and artwork presentation. Following the workshops, we will hold a panel discussion and break-out discussion groups on these topics.
June 24, 2019, 5:30-7:00pm: Panel and Break-Out Discussion Groups on Increasing Sales Topics (FREE – Register HERE)
Finley Community Center, Person Senior Center Auditorium, 2060 W. College Avenue, Santa Rosa, CA
Join us for a panel discussion with artists and makers who have successfully placed their artwork and products in multiple outlets, from retail stores and galleries to online. Panelists include Rebecca Saylor (OodleBaDoodle), Gloria Rubio (MorninGloria’s), and Sylvia Gonzalez (Artist, pastels on monotype). The discussion will be followed by small group brief “show and tell” facilitated conversations using attendee volunteers willing to share stories of their artwork/product/service and selling tactics.
Bring a (small) sample of your work (or brochures, if you sell a service or manage a nonprofit) and your business cards!
WORKSHOP TOPICS AND LOCATIONS:
June 3, 2019: Branding and Merchandising
Creative Sonoma, 141 Stony Circle, Suite 110, Santa Rosa, CA
Join us for actionable tips on how to design and develop a cohesive brand for your creative business. The second part of the class will focus on taking your brand and marketing your work to build a fan base for your art or products. Co-Presented by Rebecca Saylor and Gloria Rubio Verduzco.
June 10, 2019: Online Tools for Success
Volunteer Center of Sonoma County, 153 Stony Circle, Suite 100, Santa Rosa, CA
Take your creative business to the next level by utilizing the potential of online tools and social media practices. Learn how you can use these tools to build your brand, reach more customers, streamline your work, and build your audience for future success. Presented by Gloria Rubio Verduzco.
June 17, 2019: Natural Networking
Creative Sonoma, 141 Stony Circle, Suite 110, Santa Rosa, C
Learn all the skills you need to meet people that have the desire and opportunity to help you grow your creative business. We will put these skills to practice that will leave you more prepared to network, naturally! Co-Presented by Rebecca Saylor and Gloria Rubio Verduzco.
Rebecca Saylor is a watercolor artist and the owner of OodleBaDoodle, a whimsical line of one-of-a-kind, eco-friendly creations that she designs and makes in her San Francisco studio. As a community builder and creative entrepreneur, she enjoys making things happen. Since 2013, she’s proudly worn the hat of “team captain” for the vibrant SFEtsy Team, one of the largest communities of creative entrepreneurs in the Bay Area. She spent 15 years in the corporate world developing her talent for connecting people with opportunities and has since channeled these skills into a passion for building up and assisting creative micro-businesses.
GLORIA RUBIO VERDUZCO
Gloria Rubio Verduzco is an “artrepreneur”, beadwork artist, and creator of MorninGloria’s – Intricate Beaded Flowers, Accessories, & Jewelry. She has been involved extensively in the SF Bay Area arts world for the last 11 years as an artisan, dancer, choreographer, dance and arts instructor, director, events manager, and arts advocate (including as a previous staff member of Creative Sonoma!). She specializes in building online audiences and outreach practices for the arts as a social media manager for arts organizations. Gloria is excited to share her skills and passion for the handmade world in this workshop series!