REQUEST FOR QUALIFICATIONS: Brand Design

Artist Call for "Life Opens Up" Brand Design

Sonoma County Tourism invites professional artists and artist teams to submit qualifications to develop the design for merchandise/promotional items to convey its new brand, Sonoma County: Life Opens Up. Items that will bear this design may include items such as canvas tote bags, mugs, t-shirts, notebooks, posters, potentially as an illustration in the annual visitors’ guide or on maps, etc. The design may also be used in other promotional items yet to be determined as well as in collateral pieces produced through Sonoma County Tourism. Samples of the types of items currently being produced, are available to all interested artists.

This opportunity is open to artists and artist teams with a demonstrated history of professional design with a preference for those with experience illustrating a brand concept. Please note, this is not a logo, but rather an illustration of how Sonoma County may be depicted through the brand and its tagline: Sonoma County. Life Opens Up. Following the RFQ application deadline, SCT will convene a panel of arts and tourism professionals to review the applications. The committee will determine up to three finalists who will then work with the SCT marketing team and its agency to create a final design submission.

Following this design development phase, finalists will present their design proposals to tourism and hospitality industry stakeholders from which the winning design will be determined. The winning artist will then work with SCT and its merchandise producers to create the final design files and deliver to the selected vendors. The artist will then ensure quality control by inspecting the items to ensure the design is perfectly re-created on each item.

How to Participate:
View/Download the Artist Call RFQ (Request for Qualifications) here.

The deadline for submissions is February 1, 2019.