Santa Rosa Salsa is the pulse of the local Salsa music and dance scene whose purpose is to inspire joy and connection through Latin dance classes, boot camps and live music events. Propelled by the purpose of bringing live Salsa music to Sonoma County, visionary entrepreneur Irene Silva founded Santa Rosa Salsa in 2001.

Silva holds a Bachelor's degree in Economics with a Minor in Communications from University of California Davis and offers experience in Event Planning, Customer Service, Advertising, Sales, and Strategic Planning.