Matthew is a multi-media commercial artist sharing his skills to our youth. His clients have included Disney, Marvel, Nickelodeon, Mattel, and many other name brands. After 17 years in the industry, he has decided to give back to our community and has been teaching industry level design in both public and private schools in Sonoma County for the past seven years. In November of 2022, Matthew joined Boomerang Plus, a 501(c)(3) organization dedicated to teaching students the important connection between school, business, and nonprofit organizations in building a stronger community.
The heart of Matthew’s programs is an interactive presentation that gives students an awareness of how art is used as a tool to communicate. In this course, he shows how the motion picture, food, television, toy, fashion, auto, and real estate industries rely on the use of shapes and color to communicate. Working with think tanks and focus groups in some of the world’s largest industries, He shares the mechanics of how these players use art that shapes the world around us..
“I had a great run as a commercial artist and now have many skills to share with our youth. I provide the platform, expose them to new tools, teach them how to use them, and their imaginations fill in the rest”.–Matthew Baker
These 11 programs are in a more concise format at www.VTSart.org
An interactive presentation that gives students an awareness of how art is used as a tool to communicate. Knowing how it is used, they too will have the ability to design their future presentations one step ahead of most others. In this 50-minute course, Matthew shows how the motion picture, television, food, toy, fashion, auto, and real estate industries rely on the use of shapes and color to communicate. Working with think tanks and focus groups in some of the world’s largest industries, Matthew shares the mechanics of how these players use art to shape the world around us.
The course starts with watching the fascinating color displays we see in nature. Matthew links that to our personal relationship with color from a human perspective. He then weaves in how Pantone color combinations, patterns, and font choices go through rigorous testing before hitting the market. Using colorful imagery of Lizzo, Adele, and Iron Man holds the student’s attention. At the end of the presentation students are asked to comment on a Garage Sale sign posted on a street (see reference photo). Their comments were, “Lazy,” “Boring,” and “I don’t know what it says.” Being able to identify an unsuccessful presentation from a new perspective, and now having a few new tools to make it better, benefits our students’ moving forward.
Matthew Baker
7073030905
Matthew@VTSart.org
This is an open invitation.
This presentation is available during school hours.
This presentation requires a class or auditorium with a large monitor or video display.
Now open to all Sonoma County.
The fee for this presentation is $75. It is timed to fit into a school's schedule but can be extended to cover related topics.
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