Selling Your Creative Work 101


Are you thinking about selling your creative work, or are in the beginning stages, and don’t know where to begin? This series will walk you through the basic stages of creating a business and marketing plan, tools to help you get organized and focused during the creative process, and will conclude with a Q&A panel of local and regional experts in the gallery, retail, craft fair, and online marketplaces. 

These workshops can be taken on their own, or as a series, and are provided FREE for Sonoma County residents. Spaces are limited, pre-registration is required. 

**If the classes are full, contact Gloria Rubio to be added to the waiting list:


Join this discussion with Jennifer Edwards (The Passdoor – The Barlow, Sebastopol), Kelley Rajala (Made Local Marketplace, Share Exchange, North Bay Made), and Rebecca Saylor (SF Etsy, OodleBaDoodle). The evening will include a Q&A with our panelists on how to sell your creative work to different markets, as well as breakout discussions with each panelist. 

DATE/TIME: June 27, 2018 | 5:30-7:30pm

LOCATION: Finley Community Center – Senior Wing

2060 W College Ave, Santa Rosa, CA 95401



Past Workshops:


In this introduction to developing a business and marketing plan for your creative work, Shelley Rugg will open your eyes to the depth and breadth of what it takes to build a thriving art career. Having a plan to get you to your goals, and strategies for your marketing are the keys to your ongoing success. Registration for this workshop has ended. 



In this class, attendees will each develop a specific achievable goal and the specific action steps and strategies to attain it. We will also work on time management strategies so that we can follow our plan without letting it completely take over our lives, or keep us out of the studio, and away from our genius. Registration for this workshop has ended. 


Shelley Rugg, MFA, is an artist, and the Founder of Creative & Abundant Artist and the Art Biz Roadmap program. She has over 30 years of experience in the art-world, and the world of Arts Non-profits. She has been an exhibiting artist in Southern CA, and has received numerous grants in LA and Orange Counties for her work as an artist, or for projects on behalf of the Arts Non-profits. She knows that artists need to love what they do, and Shelley is on a mission to help artists understand how to market their work so that they can have a thriving art career.

Jennifer Edwards is a lifelong devotee of the arts, sculpture and design with a degree in both Interior Design and Human Resources, and is owner of The Passdoor in the Barlow. Growing up in her the family furniture business, she has honed an eye for quality that spans from people to product to service. She was radically inspired by unpretentious simplicity and understated elegance of the everyday objects used in Scandinavia, so she set out to mirror the calm, uncluttered spaces that combine practicality, function, and timeless beauty. The result is in the unique environment within the airy walls of The Passdoor.

Kelley Rajala is the founder and co-owner of the Made Local Marketplace, that recently celebrated signing up its 700th maker. She also cofounded Livability Project, Go Local, North Bay Made and several small businesses. She is an urban farmer growing and selling flowers, herbs and produce into the local food system.

Rebecca Saylor is a watercolor artist and the owner of OodleBaDoodle, a whimsical line of one-of-a-kind, eco-friendly creations that she designs and makes in her San Francisco studio. As a community builder and creative entrepreneur, she enjoys making things happen. Since 2013, she’s proudly worn the hat of “team captain” for the vibrant SFEtsy Team, one of the largest communities of creative entrepreneurs in the Bay Area. She spent 15 years in the corporate world developing her talent for connecting people with opportunities and has since channeled these skills into a passion for building up and assisting creative microbusinesses.