Matthew Baker

Matthew is a commercial artist specializing in promotional marketing. His clients have included Disney, Marvel, Nickelodeon, Mattel, and many other name brands. After 17 years in the industry, he has decided to give back to our community and has been teaching Graphics and Marketing in both public and private schools in Sonoma County for the past six years. In November of 2022, Matthew joined Boomerang Plus, a 501(c)(3) organization dedicated to teaching students the important connection between school, business, and nonprofit organizations in building a stronger community.

The heart of Matthew’s agenda is instilling the Power of Observation, the ability to see things others might not. A behind the scenes look at how the motion picture, television, food, fashion, auto, and real estate industries use shapes and color to communicate. Observing from a stage handlers perspective, students will have the ability to see how the world is staged, how they too can use these tools, giving them an upper hand with all their presentations going forward.

Following the student’s lead, the classes begin with apparel design. Students love developing their own brand of swag. They love being in charge of what their clothes say. The classes do branch off from there if students are interested in advancing their Marketing skills. From magazine covers, to posters, to candy boxes where students dive into package design, a desired industry skill to have under your belt. Schools can also advance the apparel design program, printing their school’s uniforms and apparel for other community events.

“My goal is to train teachers along with the students so that schools can adopt this program using the staff they already have. We are creating a Sonoma brand that is designed and run by students. Our products are currently in local stores, at our community store, and will be showcased in the global market from our website”. — Matthew Baker